If you work in the manufacturing industry, there’s a good chance your company is making a sizable investment in new product innovation. U.S. companies alone invest over $280 billion in R&D annually—yes that’s billion with a B.

We hear innovation success stories all the time from the Gods of innovation—companies like Apple and Google. But back here on this physical plane, it’s a different story with only 55% of companies seeing the kind of return they expect on that investment.

So what can mere mortals like us do to get more out of that investment and fly a bit closer to the sun like the top performers? Quite a lot actually.

 Read our Industry Week Series to learn more

Part 1 – Frequency

Part 2  - Predictability

We’ve also created a diagnostic to go with the framework. It’s a simple, but effective tool you and your leadership team can use to evaluate your potential for improvement.  To get your copy simply request one below:


Why Some Companies Just Innovate More Effectively

 What if Steve Jobs’s creative genius wasn’t the key to Apple’s success? But most importantly, what if his secret sauce was something we mere mortals could apply in our business? Let’s jump in the wayback machine and look at Apple just a few years before the start of the new millennium. The creative folks there […]

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How to Nail Your New Product Sales Goals Every Time

How many times have you seen performance against new product sales goals or any of your important KPI’s  come up short? And what do you do when that happens? All too often, the answer is to just push the target out further or readjust the goal to reflect reality. But what if there were a […]

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Balancing Sustaining & Breakthrough Innovation

I recently received a question from a reader, named Eric, asking about the right balance between so-called incremental product development and breakthrough projects.  That’s also a question I  get all the time in my coaching work. Since striking the right balance is critical to speed-to-market in execution, I thought it was time for an article […]

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Pricing for Faster New Product Growth

This blog normally focuses on faster new product innovation. So you might be wondering, “Why an article on pricing?” Well speed-to-market is not just about launching earlier. It’s also about generating new product cash flow sooner. New product innovation is all about creating demand and the revenue associated with it. And getting pricing right has […]

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Good Stress and Speed-to-Market

If you happened to run into this WSJ article you might be wondering what it has to do with new product innovation and speed-to-market for new products. Clearly getting the right degree of stress is a challenge that organizations struggle to balance – whether in new product development or almost any activity.  The rampant multitasking […]

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The cost of a day’s delay – Revisited

If speed to market is important to your company, does every one of your new product project teams have a clear project charter and understand the cost of a day’s delay? You can’t  assume anything here. Ask members from the same project team what the loss in new product cash flow is for every day […]

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Milestones or Millstones? Why a deadline focus actually makes projects finish late

Imagine that you are Pat, a design engineer with Doitallnow Corp. You’re in your office with a design calculation running in the background while sketching out some ideas for an upcoming project. You take a sip of your energy drink, and in walks your boss, Lee, along with Terry, one of the company’s project managers. Lee […]

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Early Warning in Project Management

Since the introduction of Critical Chain Project Management in 1997, I’ve been surprised several times to run into talented project managers that nonetheless just couldn’t see how much of an innovation CCPM  was over traditional project management methods like critical path and PERT. Never-mind that  only 56% of  typical projects finish on-time and 70% finish with a […]

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Could your new product development be 100 X more effective?

Anyone who’s followed this site for long knows I’m a proponent of 80/20 or results focused behavior. The  important takeaway being that a very small handful of activities drive most of your results. Well, Bill Cabiro at Strat-Wise, a good friend and former colleague of mine has taken 80/20 to a level of understanding that […]

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